What is SEO?
SEO stands for search engine optimisation and is the process of improving your website slowly over time to achieve increased traffic from search engines. By adjusting the code and content on your website’s pages to target specific keywords, you can improve where your website is ranked in search engines such as Google, Yahoo and Bing when someone performs a search using those keywords.
Why is high quality SEO important?
To put it simply, there is no point in having a website if people can’t find it and SEO is the most valuable way to drive visitors to your website. This is because all the traffic it generates is FREE! This differs greatly from paid advertising opportunities such as PPC where you pay for every click or number of impressions. Search engine optimisation can be conducted on a much smaller budget than most other digital marketing methods and as such it should be considered your first port of call when you think about advertising your website.
What is considered best SEO Practice?
As with anything that requires optimisation, a scientific process is essential. SEO is no different, and you will struggle to improve your performance in search engines if you don’t take the time to analyze what has and hasn’t worked previously for your website, as well as what is working for your competition.
What is considered best practice is a constantly evolving theory. SEO that was considered good practice a few years ago, such as a strong keyword density and lots of meta keywords, can actually hurt your website if employed today.
Search engines keep the algorithms they use to decide where you rank on their systems closely guarded. Of course this does not stop people testing the platforms to find out what effects their ranking and to what degree. As of this moment there are over 200 factors that people have identified as having an impact on their rankings.
Does my business need SEO?
Every business can benefit from SEO in varying degrees. Just making sure you have no broken links on your website and that your website is mobile friendly can boost your website in search engines. Have you noticed that when searching for something in Google on your mobile phone it says “mobile-friendly” next to those websites which Google considers to be responsive for viewers to read on their phones? Don’t know if your website is mobile friendly? Click here to use Google’s mobile friendly test to find out.
Why choose We Built Your Website to manage your SEO?
We love what we do and follow the developments in search engine optimisation closely so you don’t have to. Using our knowledge, expertise and specialised software we analyze your website’s performance to deliver steady growth over time. Not only that, but we offer full support along the way and are always available to answer your questions. Our affordable prices mean that even the smallest of businesses can use our services to get their website noticed.
Looking for something different? Give us a call to discuss your web design and digital marketing needs and we’ll be delighted to help you every step of the way.
Search Engine Optimisation Prices
At We Built Your Website, we understand that every business model is different and your digital marketing requirements need to be fine tuned to suit your goals, demands and most of all to keep your customers happy. Writing content for your website in itself can be incredibly time consuming, but also making sure it is optimised correctly can be a fairly tedious job and a lot of our clients are very happy for us to do the work for them! To get you started we charge £50 for a full page of SEO friendly copy writing with at least one royalty free, high quality photo or image.
For ongoing SEO maintenance, we charge £30 per month per page, which comes with a full SEO audit, keyword analysis, HTML improvements and a monthly report detailing our findings. We charge per page to improve and monitor your website’s SEO ranking to enable businesses with even the smallest of budgets to improve upon their website one page at a time.
Confused if your business needs SEO improvements? Don’t hesitate to call us, we are very friendly and always happy to give (jargon free!) advice without any obligation. We look forward to hearing from you soon!