People conduct internet searches in thousands of different ways using a multitude of different keywords. Because of this it is impossible to target all of your relevant keywords through SEO. Pay Per Click advertising allows you to fill in the gaps so to speak and allows your website to achieve full keyword coverage.
Making your company or product discoverable in search engines is essential in modern business. For those businesses where Search Engine Optimisation (SEO) has proved difficult, PPC is the answer.
PPC enables you to place your own advert at the top spot on Google for any keywords that describe your product, e.g. travel agent, summer holiday, sun tan lotion etc. Costs are limited as you will only pay Google for the traffic your website actually receives and all budgets can be set and controlled with the click of a button.